Will a cool programmer make you a billionaire for a night?
Is it possible that some hundred thousand American currency and a highly qualified programmer will literally make you a billionaire in just one day? This question interested the journalists of the popular resource The Next Web. Therefore, they decided not to invent anything on their own, but simply ask the investors and development studios themselves. The question is very simple: how much is to create resource similar to Twitter or the Instagram, and how long will it take.
Recreating the global service of microblogging - very simple, as a task. A good programmer for such a job will spend around 10-12 hours. So thinks Heinrich Verdelin working in Prehype. He himself, for example, made a full analog of Twitter about a day.
This shows that, since you already have a computer - you can spend a couple of hundred dollars for a detailed programming course, a little practice ... Or you can just pay a good programmer. And to find a quality free hosting. But there are also underwater currents: it is not so important to copy the technology itself, as to creat an intuitive and user-friendly interface. In addition, the product being created must be scalable - therefore, the costs will go to testing, analytical research, and a large user community creation. Therefore, experts believe that the withdrawal of a minimally viable resource to the market will need to spend an amount ranging from 50 to 250 thousand US dollars - depending on the design and programming talent of your team.
This product is technically much more difficult to recreate than Twitter. It will be necessary to have advanced knowledge and experience in order to manage filters for iOS, in parallel ensuring stable and fast resource operation in conditions of a high loaded environment. To make an application like an Instagram, today will cost 100 - 300 thousand dollars. And will take 3 - 6 months.
However, we need not only a high-quality product. We'll have to think carefully to choose the best time to start. And of course, we will need a bunch of luck. Sam Kevin Systrom launched the Instagram with 25 thousand beta users back in October 2010. Since that day, the number of users is increasing daily. To date, the service is actively used by about 150 million people. In his thirty Systrom - at least a multimillionaire. After all, not so long ago he managed to sell his own product to the "Facebook" for $1 billion.
One of the Facebook's co-founders, web programming expert, Ben Schippers, says that to start from scratch a service like Facebook would take him about nine months of painstaking work and about half a million dollars. But it is worth considering that this is a trifle in comparison with operating expenses. According to the developer, at least 3 months would have gone into creating a user interface design. Well, six months would be needed to realize these ideas.
If we take into account, the differences in the cost of data storage now and 12 years ago - Ben claims that Mark Zuckerberg had to spread at least 3 thousand dollars a month only to provide hosting. And in three years, in 2006 - already 3 thousand times more, up to $ 10 million. This difference is due to the incredible dynamics of growth in the number of users. To date, according to the expert, the monthly hosting of Facebook is at least thirty million. Agree, absolutely unexpectedly a million sums in expenses on maintenance of a startup's activity seem already quite natural.
Constant support for online messenger is a difficult task, which is much more difficult to work with than, for example, news or commercial applications. This is a Ryan Matsner's opinion, head of the Fueled's development department, whose field of activity is mobile development.
Ryan, I'm sure that the launch of a more or less workable analog WhatsApp with the most basic functionality (such a phone number verification and the payment transactions management), will cost 110 - 120 thousand. The same amount will be spent on design/functionality refinements and minimal brand promotion. Well, in the end, you have to part with 25 thousand to fix all the bugs and ensure the stability of the workflow. Total - 225 thousand dollars and nine months of hard work.
The company, created in San Francisco, according to experts, spent about 50 million to create the application itself, after which "Google" a couple of other investors poured into it another quarter of a billion. If you pay attention to the early stages of product's functioning - you can estimate that the creation of an initial viable application was spent up to a half million dollars. And only then did the door knock on the costs of scaling and attracting the consumer audience. Especially uneasy Uber was to take into account the significant differences of different local legislations regarding the transport market.
Sem Mathews, a creator of the Neverbland web studio, estimated the time required to create a Pinterest analog at 4 months, and the cost of $120,000. But it's not easy at all to analyze financial spending on a product when the number of users almost instantly increased to 75 million from one million. Here you need to take into account not even the resource itself, but the scaling economy. Sem believes that in the case that a hundred and fifty employees worked in the firm, then it would be necessary to spend at least a couple of millions a month to work with the product and provide hosting services. Considering such a rapid multiplication of the user base, of course.
A worldwide mobile application with angry birds required a lot of effort for branding (in particular, the creation and promotion of both the logo itself, and the printing house, the color palette). And, of course, it was required to provide a good user experience. To release the game's first version to the market - highly skilled programmers for a couple with talented designers worked on cross-platform solutions for many months. It was necessary to take into account the huge variety of Android devices, which increased the scope of work and, accordingly, the money spent on creating an application that was perfectly compatible with each of them. If there is a desire to create an analog of the game - know that you will need at least two dozen employees, more than two millionth budget and at least a year of painstaking work. And, it is very likely that the budget will have to increase.
Running an efficient platform that resembles Tumblr is a slightly less expensive exercise than creating an analog of Angry Birds. Although, of course, there is no need to thoroughly test, as well as detect and fix bugs. At the moment, at least one hundred and forty million blogs are hosted by Tumblr. The development of such a platform is a task for about fifteen specialists for about a year. On their wages, according to US standards, would have to pay about one and a half million a year (100 thousand per person). It's just a basic expense to start a viable version.
It was impossible to pass by a favorite product called Vine. An approximate estimate of the costs of creating a similar product was given by Paul Shu, one of the leaders of the famous mobile products developer WorryFreeLabs. Paul believes that today the process of programming and launching Vine is about 150 thousand dollars. To take into account all the nuances and carefully work out the design - it takes six months. It must be remembered that for a stable and uninterrupted product's operation it is necessary to provide a good system for storing video content. Also, you need to implement solutions that make browsing simple and comfortable, and, of course, give users the ability to easily repost material in social networks. A relative problem for startups linking their own activities with video content is the selection of the optimal option for hosting. According to a rough estimate, the monthly cost of hosting Vine management costs $50,000.
Forward – to the billions!
Here are such interesting figures. The easiest way, it turns out, is to create an analog of Twitter, which will cost "only" 50 - 250 thousand dollars. So, having a similar amount of money and a cool programmer at your side - why not try to implement a large-scale project? Essential nuance: plagiarism will not be interesting to anyone, so there's a little bit place for innovative and fresh ideas in your head. If they are there, and even in large numbers - then it is quite possible that in a couple of years in such a rating your product will have a place!